An alcohol-free spirit challenging your perceptions of taste

During the early launch of alcohol-free spirits, consumer feedback was broadly around taste. With a difficult and intricate process to create an alcohol-free spirit that preserves the delicate ingredients and therefore flavours of the drink, alcohol-free brands had a big task ahead of them to both create a drink that tasted amazing standing strong against alcoholic drinks, but also now had to change consumer perceptions around flavour.

We are miles ahead of that starting point now with hundreds of incredible brands conquering the flavour profiles of alcohol-free spirits. However, one spirit who have taken flavour to the next level is our September JOMO Box exclusives, Crossip!

Crossip set out to be ‘unapologetically bold’ and they have achieved just that. For those of you who have tasted their three flavours, or even just one, you’ll know they pack a punch and are all uniquely placed in their own category of flavour.

To delve into these, all three have a core base of eucalyptus, ginger, cayenne, gentian and glycerine as well as water. The ginger and cayenne brings a punchy spice and heat as you sip. Gentian brings some bitter and eucalyptus for a herbal note binding everything together. Glycerine is all-natural, earth friendly product made from waste vegetables to help extract flavour from all the ingredients.

Founder, Carl Anthony Brown has been perfecting the ultimate sensory experience for five years. After being a bartender and assessing cocktails for years, he noticed great cocktails always had booze in them and non-alcoholic options always offered ‘less’ with high sugar lazy ‘mocktail’ alternatives.

So, how did he manage to perfect Crossip?

Carl locked himself in a dark room tasting alcohol to see how it reacted with his palate and what the taste sensations were. We hear it was by no means fun or glamorous - it was hard work. After that process, came the exploration or herbs, spices, botanicals and fruits plus the minefield of legislation, self-life testing and challenges and problems to create the spirit that Crossip it today.

Crossip holds its flavour alongside tonics, sodas and in cocktails, you are bound to always taste the Crossip no matter what variation you decide.

So, if you are looking for an alcohol-free spirit that inspires, challenges your perceptions and brings something completely new to the table, they’ve gone and done it - Crossip’s your match!

Add them to your dinner parties, date nights, Friday nights or hey Monday nights because there is a Crossip for every night.

Plus, 5% of all sales go to good social causes including Alcohol Change UK, Papyrus, Calm & Centrepoint. All social charities combatting problems such as addiction, homelessness and mental health.

You can get your own bottle or group pack of Crossip on their website here.