A Festive Look Back at the 12 Days of the JOMO Advent Calendar 🎄🍸

The JOMO Advent Calendar was created to celebrate mindful drinking, discovery, and the joy of slowing down during the busiest season of the year. Across 12 carefully curated days, we spotlighted some of the most exciting alcohol-free and low-alcohol brands redefining modern drinking culture.

From functional cocktails and botanical spirits to cozy winter rituals, here’s a nostalgic look back at each day of the 12 Days of JOMO Advent, with a brand spotlight on every featured product.

🌟 Day-by-Day Line-Up: The 12 Days of JOMO 2025

Day 1: Toby & Co Ready-To-Drink Cocktails – Exclusive Product Launch

We kicked off with an exclusive launch: beautifully balanced alcohol-free cocktails from Toby & Co. Ready to enjoy straight from the can, these RTDs are crafted for flavour, convenience, and perfect for a great sip anytime.

Day 2: Gift Box – BERO (Tom Holland’s Beer)

One of the most anticipated alcohol-free beer releases of the year. BERO - founded by Tom Holland - is crisp, refreshing and designed for mindful drinkers. JOMO members enjoyed a beautifully wrapped gift box to try BERO not just once, not twice but oh yes, three times.

Day 3: Bottle - Elixir Drops (Exclusive Small-Brand Launch)

A functional, flavour-boosting innovation and a brand-new small-brand launch. These elixir drops allow you to elevate any drink, anytime - from sparkling water to cocktails - with botanical depth and mindful benefits. Hey, you can even pop it in your bag to take on the go.

Day 4: Gift Box – JUKES 1 Sparkling White

Refined, elegant, and loved by wine-lovers. This sparkling white gift box brings bright acidity, layered flavour, and a sophisticated pop for any moment. Simply serve cold in a wine glass and you are ready to go.

Day 5: Jassy Davies' Alcohol Not Included Hardback Cocktail Book

Create your own mindful mixology magic with this beautiful hardback AF cocktail book - packed with recipes, techniques, and inspiration for alcohol-free entertaining throughout the holidays and beyond.

Day 6: The Beautiful Cocktail Glass

Any cocktail moment calls for the perfect glassware that makes every pour feel special. This stunning cocktail glass elevates your serves - as who wants a beautiful cocktail served in a pint glass?

Day 7: Black Lines Shirley Temple - Ready-To-Drink, Full Wine-Sized Bottle

A nostalgic classic remixed the Black Lines way. Fizzy, cherry-forward and delightfully playful, this full-sized RTD bottle makes for the perfect dinner party companion. 

Day 8: Full-Sized Bottle of Adriatico Zero - Alcohol-Free Amaretto

Rich toasted almonds from Puglia, Italy, vanilla warmth and a touch of spice - without the alcohol. Adriatico Zero is one of the most premium non-alcoholic spirits on the market, and it shines brilliantly in any amaretto cocktail, or in fact simply on the rocks.

Day 9: Gift Box – Nekta Cocktails (Small Family Run Brand)

A beautifully curated gift box from Nekta - a passion led family-run brand creating refined, alcohol-free cocktails that feel celebratory, modern and full of flavour. Oh, and they are filled with functional ingredients so you can enjoy the moment.

Day 10: Full-Sized Bottle of Siegfried Wonderoak

A JOMO Club exclusive. Wonderoak is deeply spiced, warming, and perfect for winter mixology in your rum based cocktails. 

 Day 11: Ritual & Flow – Dream Flow (Brand New Launch)

Sink into serenity with this calming Magnesium enriched hot chocolate - another brand-new launch featured first within the 12 Days of JOMO. Made for winding down, slowing the mind, and embracing quiet winter nights.

Day 12: Full-Sized Bottle of Franka Nordic Aperitif – Brand New to the UK

A bold, aromatic finish to your mindful Christmas experience. This Nordic aperitif brings bitter citrus, herbs, and winter forest flavours - and JOMO Club members are among the first in the UK to enjoy it.