Wimbledon, MATCH Tonic, and the Joy of Missing Out: A JOMO Club Member’s Story

When we set out to create JOMO Club, we hoped JOMO members would enjoy their box & each alcohol-free drink inside in their homes and gardens. The perfect JOMO ritual for any at home drinking occasion. However, as time has gone on and we have interacted with JOMO members more, it turns out we are a big part of so many more moments than just at home.

As more people embrace sobriety or mindful drinking for all sorts of reasons, it's never been more important to have an alcohol-free drink in hand. To feel special, included and excited in every setting.

The Summer has brought so many JOMO moments and we are lucky enough that our amazing members have shared some of these with us. From BBQs and UK holidays, to Weddings and Birthday celebrations.

And this week, we received a message that filled us with so much pride and achievement (and a touch of Centre Court envy!).

One of our amazing JOMO Club members brought her monthly box along to Wimbledon to watch the women’s quarter-finals.

Her drink of choice? Our refreshing MATCH Tonic that featured in the June monthly discovery box – a sparkling, sophisticated alcohol-free drink that pairs beautifully with summer sunshine and world-class tennis.

“Thank you! I had the time of my life – in no small part down to you guys! I will actually remember the matches I saw this year and was able to pick my daughter up on my bike afterwards. Your drinks still made the occasion feel special ❤️”

Moments like these are exactly why JOMO Club exists. We believe that choosing not to drink alcohol shouldn’t mean compromising on flavour, celebration, or style - especially not at iconic events like Wimbledon.

This member story perfectly sums up the JOMO mindset: enjoying the moment, feeling great the next day, and making unforgettable memories - all with a drink in hand.

And let’s not ignore the bonus: she cycled home and picked up her daughter afterwards. That’s next-level Wimbledon winning, if you ask us.

Join the JOMO Movement

Want to experience your own MATCH moment? Discover the best in small-batch, premium non-alcoholic drinks with a JOMO Club subscription box. Every month, we curate a selection of sophisticated, clean-living drinks to elevate your social moments — without the hangover.

Subscribe today and make your next event, match, or moment one to remember – for all the right reasons.