Shaking Things Up: An Interview with Fancy Foamer – The Plant-Based Cocktail Ingredient Behind the Perfect Foam

If you love a perfectly frothy cocktail but want to skip the egg whites, then you need to meet Fancy Foamer – the plant-based alternative shaking up the drinks scene. Designed for bartenders, home mixologists, adventurous drinkers and mindful drinkers alike, Fancy Foamer delivers that signature silky, foamy texture without the use of egg whites.

In this exclusive interview following their feature in the JOMO Club July Discovery Box, we chat with the founders of Fancy Foamer to learn how their innovative vegan foaming agent came to be, how it’s transforming the way we mix drinks, and why it’s becoming a must-have ingredient in bars and home bars across the UK. Whether you're crafting cocktails or alcohol-free sips, discover how this clever, clean-label solution is helping elevate every serve.

We loved having you in July's JOMO Discovery Box – we are so excited to hear all about Fancy Foamer and how we can use this easily in our home to elevate our cocktails. To kick us off, can you tell us about you both as Founders so we can get to know you better? 

Hello from the three founders of Fancy Foamer! Who we are. Thomas - Graphic designer (see the cute cocktail characters on the sachet!) and mad scientist who specialises in designing cocktail solutions. Joseph - Hospitality veteran who’s worked in some of the world’s best bars including The Savoy and Satan’s Whiskers. Jean - Head of Drink Development across the entire Ivy Collection and leading cocktail expert. All of us are absolute lovers of cocktails and hospitality and have devoted many years to creating great drinks that move the industry forward.

Can you talk to us about Fancy Foamer. Who you are and what we can expect today?

Fancy Foamer is a vegan, single-ingredient and sustainable cocktail foamer that creates a delightful, silky foam and texture in your drinks, without imparting any unwelcome flavours of its own. Simple as that!

When setting out to create your brand, why was this your calling? What was your inspiration and passion behind launching?

All three of us founders are plugged into the drinks industry from different perspectives, but what unites us is trying to move the industry forward by making delicious cocktails accessible for everyone, without the concessions that are normally brought with food/drink ‘alternatives’.

Why did you want to make your foamer vegan?

For years, egg whites have been used in the production of many classic cocktails, but due to certain hygiene and dietary factors, certain people can’t get in on the fun! Fancy Foamer was designed as a friendly vegan solution without the drawbacks of the (sometimes rather stinky) alternatives such as chickpea brine or foaming bitters.

We are all about gorgeous, simple serves we can make at home. Can you walk us through how to use Fancy Foamer – a step by step guide for our members?

Absolutely - it’s as simple as dissolving your entire 30g Fancy Foamer sachet in half a litre of water and then adding 20ml of this to your cocktail - whether that’s a Whiskey Sour or Espresso Martini - then shaking it up! You’ll find your cocktail has a luxurious, silky foam and texture. For a ‘how to’ video, head to our Instagram @fancyfoamer or watch here.

Can you go back to basics for us and talk to us about why egg whites, or in this case your vegan alternative to egg whites, are used in cocktails?

Egg whites and Fancy Foamer add a latte texture and silky foam to your cocktails. Many drinks, such as Margaritas and Negronis, don’t need such an addition - but others benefit enormously from the added luxurious mouthfeel. Which is why they are so powerful in non-alcoholic cocktails - as mouthfeel is everything.

For those that might not even be aware egg whites are being used, what classic cocktails use egg whites (or a vegan alternative?) 

Huge classics such as the Whiskey Sour, Amaretto Sour or (our personal favourite) the Clover Club. Have a little look on the next page for the recipes - they’re huge party favourites!

What is your absolute favourite cocktail using Fancy Foamer? Can we have one super simple one and one for our more expert at home drinks makers?

The Clover Club is our favourite with gin (Tarquin’s), lemon and raspberry combining to make something rather special. For something for the home cocktail experts, try a New York Sour; Make a classic Whiskey (Rebels Amaretti or Crossip Dandy Smoke) Sour, then float 20ml of non-alc red wine on top - it's a proper showstopper.

If a member is nervous to use Fancy Foamer in a cocktail today – why should they overcome the nerves and get stuck in? 

We understand anyone nervous to try new things, especially when it comes to cocktails. The added texture from Fancy Foamer really is a pleasure, and well worth a try. Just think - once upon a time, it would have been egg white, which we think is much spookier!

Finally, what is your perfect Summer’s day?

A simple gathering in the park or garden: blankets, chairs and a speaker. Food, good laughs and the wherewithal to bring ice for shaking up fresh Clover Clubs.

You can try Fancy Foamer in JOMO Club's July 2025 Box or buy from their website here.

Top Tips & Non-Alcoholic Cocktails Using Fancy Foamer

Step 1: Dissolve your 30g Fancy Foamer sachet in a cocktail shaker (or jug) in 500ml of water.

Step 2: Stir to combine. This doesn’t have to be completely dissolved, just roughly stir. 

Step 3: Simply add 20ml to your cocktail and shake again.

Clover Club Recipe. 

Ingredients

50ml Tarquin’s | 20ml 0% Aperitif (Wilfred’s / Pentire Coastal) | 15ml Monin Raspberry Syrup | 10ml Lime Juice | 10ml Lemon Juice | 15ml Fancy Foamer.

Method

• Pre-chill a coupe glass in the fridge/freezer.
• Shake all ingredients with ice and strain into the chilled coupe.
• Garnish with a lemon zest twist and a raspberry.

Amaretto Sour Recipe. 

Ingredients

50ml Rebels Amaretti | 75ml Lemon Juice | 1 Tbsp Sugar Syrup | 15ml Fancy Foamer

Method

• Shake all ingredients over ice.
• Strain into a rocks glass over fresh ice.
• Garnish with 2 maraschino cherries and a twist of lemon.